How to use technology to grow an ecommerce business

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If you are looking to grow and expand your eCommerce store, then you will be wondering how you can go about doing this. Like most industries, technology can be a powerful tool in the eCommerce world, and there are a few different ways that you can use tech which will help your eCommerce store to reach the next level. You could try just one of these tips or combine a few for a powerful impact on your entire operation. It can be hard to know the best way to use tech as it is continuously changing, so with that in mind, here are a few ways to use tech to grow your eCommerce company.

Social Media

Social media has changed modern-day life, and it is an excellent tool for eCommerce businesses to use because it allows you to advertise your brand and engage with your target audience. Most eCommerce stores have a presence on social media but do not know how to leverage the platform. Good social media usage will involve:

  • Creating shareable content
  • Responding to comments in a friendly yet professional manner
  • Engaging with other posts
  • Using humour (but nothing offensive)
  • Encouraging users to visit your store
  • Not spamming your target audience

Payment processing

The customer expects a seamless payment process, but this can be an area that many stores struggle with. It is for this reason why many eCommerce stores are embracing new technology to streamline the payment processing aspect of their operation. This includes the rollout of alternative methods like Buy Now, Pay Later, along with the acceptance of cryptocurrencies as payment.

Personalisation

When you can understand a customer's preferences, it puts you in a powerful situation, and this is possible, thanks to AI. AI enables an eCommerce store owner to provide a personalised shopping experience for their customers where they can make recommendations which are relevant to the specific visitor - this is highly effective in increasing sales and the total basket amount.

YouTube Marketing

Marketing is, of course, crucial for success in any competitive industry, and eCommerce is no different. Digital marketing practices like SEO and PPC are valuable, but you should also consider marketing your store on YouTube. YouTube is the second-largest social media platform and one which is highly effective for promoting products/services. Advertising your eCommerce store here should help to improve brand awareness and increase traffic to your eCommerce store. Online YouTube converter

Mobile Optimisation

It is predicted that in the coming years mobile will become the preferred method for online shopping and it is already highly popular and an area that any store owner needs to consider. Your eCommerce store should be mobile friendly and easy to shop on no matter what device the consumer is using.

Any eCommerce store owner looking to improve their operation and attract more customers to their store needs to know about how they can use technology to their advantage. These are a few of the best ways to harness the latest and best technology to give your eCommerce store a boost and increase profits.