Focusing a brand product range

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Amway is a global company which has built its success on direct selling. Direct selling is different from the more traditional distribution channels: customers visiting shops to buy their goods. Amway has three million Independent Business Owners (IBOs) worldwide who deal directly with clients, building up personal relationships and delivering direct to their homes. Amway manufactures and distributes over 450 different products including household goods, cosmetics and food supplements. The IBOs are highly motivated, selling to people they know or meet. The personal contact and…

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