Gardner merchant

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Edition 5 The business of re-invention

This business strategy case study examines how Gardner Merchant re-invented itself from contract caterer to become a true multi-service provider for a wide range of people-based services.

  1. Introduction
  2. Reasons for a new strategy
  3. Meeting business objectives
  4. Customising services
  5. Re-inventing Gardner Merchant
  6. Conclusion