Developing customer focus (PDF) 
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Masterfoods Case Studies
MasterfoodsÕ case studies offer insights into their strategies for success in the global food industry. Explore how they innovate in product offerings, brand marketing, and global distribution to lead the market.
Growing a brand through portfolio management
Each day, the average consumer makes many decisions and choices about products and brands. When doing so, he or she identifies products in a...
Getting the right message across the relaunch of Mars
The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by...
How Mars transformed the ice cream market
There is a substantial ice cream market in the UK. In recent years it has been transformed by the development of new product lines...