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Masterfoods Case Studies

Growing a brand through portfolio management

Each day, the average consumer makes many decisions and choices about products and brands. When doing so, he or she identifies products in a...

Getting the right message across the relaunch of Mars

The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by...

How Mars transformed the ice cream market

There is a substantial ice cream market in the UK. In recent years it has been transformed by the development of new product lines...

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