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HomeMarketingProduct LaunchGetting the right message across the relaunch of Mars

Getting the right message across the relaunch of Mars

The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by its wrapper and distinctive taste. Most of them can instantly recall the famous strapline ‘A Mars a day helps you work, rest and play’. Mars has been the number one selling…

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