Getting the right message across the relaunch of Mars

The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by its wrapper and distinctive taste. Most of them can instantly recall the famous strapline ‘A Mars a day helps you work, rest and play’. Mars has been the number one selling single chocolate bar since records began. Today, Mars bars are sold in over 100 countries worldwide, and over 95of the UK population has eaten one recently. However, even cultural icons…