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Edition 6 Helping develop e-business and e-customer service

This business strategy case study examines how IBM, one of the world’s leading Information Technology and Communications businesses, is enabling a variety of other businesses to take the “e” revolution further.

  1. Introduction
  2. The nature of e-commerce & e-business
  3. The new economy
  4. Making e-business a working reality
  5. Taking the lead in e-customer service
  6. Conclusion