Ibm

Edition 6 Helping develop e-business and e-customer service

This business strategy case study examines how IBM, one of the world’s leading Information Technology and Communications businesses, is enabling a variety of other businesses to take the “e” revolution further.

1. Introduction
2. The nature of e-commerce & e-business
3. The new economy
4. Making e-business a working reality
5. Taking the lead in e-customer service
6. Conclusion