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HomeMarketingProduct Life CycleInjecting new life into the product life cycle

Injecting new life into the product life cycle

Injecting new life into a brand The Polo mint is a British institution – ‘The mint with the hole’. Everyone is familiar with Polo and can clearly distinguish the brand from other products. The pack has its own distinctive colour and shape. As with most established brands, there comes a time when they need a bit of…

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