Injecting new life into a brand The Polo mint is a British institution – ‘The mint with the hole’. Everyone is familiar with Polo and can clearly distinguish the brand from other products. The pack has its own distinctive colour and shape. As with most established brands, there comes a time when they need a bit of a facelift to inject new life into them. Markets are in a constant state of change and the life of a product is the period over which it appeals to…

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