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Nestlé Case Studies

Nutrition, Health & Wellness – New Product Development at Nestlé

Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...

Coffee the supply chain

Today, a jar of instant coffee can be found in 93 per cent of British homes and increasingly consumers are trying out different types...

From bean to bar the production process

Most of us love chocolate in one form or another and every week a typical UK citizen spends around £1.80 on it. Amazingly, UK...

The power of love

On the 7th December 1992, 30 million viewers watched episode 12 of the Nescafé Gold Blend saga in which the hero Tony told Sharon...

Injecting new life into the product life cycle

Injecting new life into a brand The Polo mint is a British institution - 'The mint with the hole'. Everyone is familiar with Polo and can clearly...

Long term maintenance of a classic brand name

Kit Kat was launched in 1937. Since then, it has consistently been one of the best selling chocolate bars on the market and has...

Kit Kat revitalising a brand leader

All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success;...

Creating shared value in the supply chain

Nestlé is the world’s leading nutrition, health and wellness company. It employs around 330,000 people and has 461 factories in 83 countries around the...

Sustainability and water

Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not just responsibilities to directors and...

Responding to changing customer requirements the drive towards wellness

Consumer research shows that people are looking to adopt healthier lifestyles. Newspapers and television channels bombard us with health information and messages about the...

Business principles in action nutritional labelling

Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what...

Doing better by the environment

The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that...

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