Using innovation to create competitive advantage
An Intel case study

Page 1: Introduction

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We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge proportion of this happens on the Internet. People use the Internet and its content via computers: As Internet content becomes more sophisticated with, for example, film, music and podcasts, more computing power is needed. The computer chips...
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Page 2: Market or product-orientated development

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[audio= or product-orientated development]

A business can develop its products either through product-orientated development or market-orientated development: product-orientated development focuses on developing the production process and the product itself arising from for example, new use of technology or innovation a market-orientated approach identifies and analyses customer needs. It then develops products which meet...
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Page 3: Research and development

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Research and development help to: create new and better products improve the methods for making the products develop new market opportunities to sustain or accelerate growth. Research Research involves designing new ideas to solve a problem or to create an opportunity. An example is the development of a new microprocessor for a mobile phone to give it access to the Internet. Intel...
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Page 4: Manufacturing

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Intel has been described as a 'manufacturing monster'. It can develop and bring a product to market faster than anyone else. Intel”s production process is automated using sophisticated robotic equipment to ensure accuracy. This is a good example of production in the secondary sector of industry. Intel has plants around the world manufacturing different processors for different markets. It...
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Page 5: Competitive advantage

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Competitive advantage means a company has or does something better than its rivals. The Intel 'tick-tock' strategy was announced in September 2006 by Intel's CEO, Paul Otellini. It is a blueprint for Intel to maintain its technology leadership and competitive advantage. It plans to take advantage of Intel”s product research, development and manufacturing capacity to deliver improved products...
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Page 6: Conclusion

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Since 1968 Intel has contributed to improving people's lives, work and leisure. The company's work is at the heart of the Internet, personal computing, mobile phones, games consoles and home entertainment systems. Intel products drive the technology we use in homes, hospitals, schools, offices, factories and airports. Intel's commitment to continual innovation and investment in research and...
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