Organic product development to accelerate growth


Introduction “IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD WILL BEAT A PATH TO YOUR DOOR!” Many of the best business lessons are based on the intelligent application of common sense. However, our own experience of everyday life suggests that people and organisations often fail to apply common sense. The statement “If you can invent a better mousetrap the world will beat a path to your door” can be used to illustrate sound business wisdom. Organisations today operate in highly competitive situations. In this…

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