The marketing mix in the food industry
A McCain Foods case study

Page 6: Conclusion

'It's All Good' is a message that is embedded in all aspects of McCain Foods' marketing mix.

Not only are the products designed to look and taste good, they are produced from good quality crops in a way that addresses people's concerns about issues such as health and the origins of their food. This helps to ensure that McCain remains a trusted brand.

McCain also takes great care to minimise its impact on the environment. Its products are placed in the market in a way that reduces both food miles and carbon emissions.

Promotion of the products focuses on the positive relationship between McCain food and a healthy diet and reinforces the importance of food and exercise in a healthy lifestyle.

McCain Foods | The marketing mix in the food industry


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