Have you ever heard of passion in the marketing mix? How about people? Those two Ps never seem to figure alongside the famous four which you, will of course, know by heart. This case study shows that having the depth of passion and the right people are crucial missing links in binding the regular Ps together. Diesel builds its entire existence around the passion for what it does. With a founder who sees his work as an art and not a science, the company has redefined…

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