Our top 5 marketing case studies for students studying business studies

1). Bringing an innovative product to market: Assure® a case study from Corus.

As a result of carefully reading the Case Study, students should be able to:

• explain the innovative nature of Assure by Corus
• outline the significance of testing in a research and development process
• apply the Ansoff Matrix to Corus Colors development strategy.

Download a PDF of the case study here or read the case study online here

This case study will show why IKEA believes a strong environmental stance is good business practice.

Download a PDF of the case study here or read the case study online here

4). Using market research to develop a product range a case study from Coca-Cola.

As a result of carefully reading the Case Study, students should be able to:

• understand what is meant by a product range
• know the meaning of marketing and its importance to an organisation
• appreciate why market research should shape the product range.

Download a PDF of the case study here or read the case study online here