Parcelforce Worldwide
Case studies in Business Case Studies
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Edition 16 Using the marketing mix to drive change
This marketing mix case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.
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Edition 13 Customer service as a strategy
This customer service case study examines how a strategy focused on customer service can contribute to longterm business development.
More from Parcelforce Worldwide
Below are external web links provided by Parcelforce Worldwide in relation to their business activities.