Parcelforce Worldwide case studies and information

Parcelforce Worldwide
Case studies in Business Case Studies

Edition 16 Using the marketing mix to drive change

This marketing mix case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.
1. Introduction
2. Product
3. Price
4. Place
5. Promotion
6. Conclusion
Edition 13 Customer service as a strategy

This customer service case study examines how a strategy focused on customer service can contribute to longterm business development.