Home Marketing Customer focus Developing customer focus (PDF)

Developing customer focus (PDF)


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Developing customer focus in full in PDF format taken from edition 4 of Business Case Studies.

This case study examines how one part of British Steel has responded to its changing business environment to become a centre of excellence. It describes how a range of initiatives and developments has helped British Steel’s staff at Shotton Works to improve their customer focus.

Read the case study online here

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