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HomeSales and MarketingBusiness BrandingRebranding a Business Identity, Increasing Companies' Competitiveness

Rebranding a Business Identity, Increasing Companies’ Competitiveness

Photo by Austin Distel on Unsplash

One day, your business identity will become outdated. Recognizing when this is the case may appear challenging. But throughout a firm’s life, many situations emerge that lend themselves well. Also, they even need a change. Organizations need to rebrand for various reasons—for example, worldwide expansion, new management, a negative reputation, or even an obsolete image.

Organizations and businesses update their corporate images every seven to a decade on average. This entails redesigning logos, color palettes, visual language, as well as photographic style. The organization’s name is also altered throughout this procedure in a few circumstances, even though there is always one primary cause for making significant changes. The inspiration for a rebranding effort is a mix of many variables.

Even Big Companies like Admiral Markets Recently Made it

Admiral Markets is rebranding to Admirals to commemorate their 20th anniversary. Admiral Markets has established itself as a household brand and an industry leader amongst Forex and CFD brokerages. They provide a diverse range of 8,000+ products, including some of the most traded currency pairs, indices, and commodities. Admirals now offer a diverse range of unique and forward-thinking products. This enables clients to manage their financial demands more safely and straightforwardly.

Why did Admiral Markets do a Rebranding?

Since its start in 2001, the organization has helped millions of people create or manage their assets safely and straightforwardly. Admiral Markets Group AS President of the Management Board Sergei Bogatenkov stated, “The rebranding is a logical move to represent where we are as a corporation.” In Admiral Markets, he claimed that markets relate to financial marketplaces.

Admirals stated that it would remain to provide superior trading and investment experience. This is by using cutting-edge trading tools, affordable trading costs and situations. By broadening their product offering, they would give the clients comprehensive products for their financial needs.

Admirals recently debuted an ultra-sophisticated though a client-friendly trading app. Also, a labelled credit card can be attached to a customer’s trading account. According to the corporation, these products exemplify Admirals’ concept of providing clients with simplicity, openness, and security.

Why Should Companies Consider Rebranding?

Branding is essential in business. It is your image, it distinguishes you from the competitors, and it leaves a lasting impact. This acknowledgement raises the firm’s value, gives knowledge, establishes expectations, and simplifies recruiting new consumers.

A brand might become out of date with time. That is when rebranding becomes necessary. Repositioning; as a firm develops, it expands in the market, changes through time, and may become something very different from how it started. The initial identity might become a problem and hinder the company’s growth. The brand is cast in a new light as the focus shifts. There are rebrand flops for every effective rebranding endeavor. Examine your organization, brand, and unique requirements. Rebranding may be a complex undertaking, but the benefits are numerous.


Today’s financial world moves at breakneck speed. Consumer habits change constantly. To stay customer-focused and exciting, your brand must evolve. Customer loyalty will become more complex as technology progresses. A fresh brand catches the attention of the target audience and makes you stand out.

Markets Change

Markets, like businesses, develop, mature, and develop. Your target demographic has altered over time, and this means it’s time for the branding to adjust to current changes in your marketplace and demographic. Rebranding is a smart option when your firm joins a new market due to a new product range or an expansion of services. Not only do companies expand their knowledge to many markets, but markets themselves evolve.


A brand is the total of various touchpoints with present or future customers. These touchpoints encompass your emblem, stationery, marketing materials and internet sites, corporate offices, cars, and how your employees engage with your customers. In summary, your brand identity is the whole image, but your logo is the focal point. Your rebranding effort must begin with an emphasis on approach, a transparent method, a unique vision, and, more importantly, a list of whys.

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