Red bull

4092

 Engaging consumers through word of mouth marketing

This promotion case study illustrates how Red Bull, the manufacturer of the world's best selling energy drink, uses a range of innovative promotional techniques to improve the process of communication and drive consumer engagement and loyalty.

  1. Introduction
  2. The role of the marketing function
  3. Promotional approaches
  4. Word of mouth (WOM)
  5. Evaluating promotional activities
  6. Conclusion