Responding positively to a changing environment


When a new technology comes along that is capable of improving dramatically the products of a whole industry, every firm in that industry has vital strategic decisions to make. It must ask itself: How far and how quickly should we amend or abandon our present products?How far and how quickly should we embrace the new technology?Are we big enough and capable enough to accomplish all the essential changes on our own?How can we come out of this time of change stronger than we went in?Once taken, these key decisions have to be implemented. Technological change > Strategic decisions > Strategic implementation All this makes for exciting times within the industry, for producers and also for consumers, who also have some adjusting to do. Imaging is one of the world’s growth markets and new technology is making its mark; imaging has ‘gone digital’. It is not a complete transformation. Analogue imaging has not been abandoned and still has millions of satisfied consumers. However, the industry will move on. This is because the new technology: is genuinely innovativehas undeniable advantages in some key aspectshas been shown to workis proving reliableis capable of further developmentwill become cheaper in the long run. The pace of change...

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