Specsavers reigning emperor in the optical service platform

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Specsavers

This multinational optical retail chain has been a family-run business for over 30 years, working together with their store partners to provide the best value optometry, audiology and other healthcare service for the customers. It has broaden its operation enormously with stores in the UK, Ireland, Netherlands, Norway, Sweden, Denmark, Finland, Spain, Australia and New Zealand, enlisting over 32,500 people who work across their 1,978 stores, as well as in their support offices and throughout the supply chain. The chain offers optician facilities for eye testing and sells glasses, sunglasses, contact lenses and also hearing aids. Just clench a specs from Specsavers and play Bingo Games online for boundless amusement.

Brand history

The group was ventured in 1984 by husband and wife team Doug Perkins and Mary Perkins on the island of Guernsey in the English channel. The brand initiated hearing services in 2002 that provides hearing tests and hearing aids within the Specsavers optical stores offering services from more than four hundred locations.

Specsavers also endorse the famous optical brands such as Jeff Banks, Timberland, Hackett London, Quiksilver for men, Converse, Tommy Hilfiger for men and women, Roxy, Love Moschino, Cath Kidston and Karen Millen by selling its collections. The founding partners once featured in the list of Britain’s wealthiest people where they ranked 56th published by Sunday Times, 2011.

Sponsorship activities

The optical retail chain has signed a four-year deal with the ECB for full naming and branding rights for the first-class competition. “ We are very pleased to have agreed to a four-year deal with Specsavers after holding discussions with several interested parties about this sponsorship package, “ Sanjay Patel, the ECB’s commercial director, said. The County Championship continually brings in a huge set of audiences and the competition’s geographical presence across 18 different countries will help Specsavers gain wider brand exposure at both regional and national level.

Community and corporate responsibility

The brand is really enthusiastic about giving back and working with the local communities wherever in the world they operate. Last year, they raised more than 2.5 million Euros for charities and moral causes globally. They succeeded in raising 1.3 million Euros for various causes including Guide Dogs for the visually impaired, Blind Veterans UK, Vision Aid Overseas, Hearing Dogs for Deaf People, Sound seekers and many more. This is made possible due to the collective work of the stores, support offices and personal donations from Dame Mary and Doug Perkins.

Business strategy and future

The Perkins have stated that they intend to maintain family control of the Firm, which currently employs all three of their children in major roles. The company will continue to supply hearing aids and planning for expansion in Europe. The Perkins ascribe their success to their franchise model and the deregulation of the UK opticians market by the Conservative Prime Minister Margaret Thatcher in the 1980s, permitting opticians to use previously forbidden advertising and marketing campaigns to quickly enterprise a market that had belonged to independent local opticians. Specsavers were in negotiation to have shops undertake certain front line medical care linked to sight and hearing, in both the United Kingdom and the Netherlands.

The potential nature of the brand keeps on flourishing in the area of optical services. This is due to the broader vision exists in the minds of the founders.