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HomeMarketingPromotionThe vital role of sales at Kraft Foods UK

The vital role of sales at Kraft Foods UK

Kraft Foods Inc. is the world’s second-largest food and beverage company with revenues in 2005 of over $34 billion. Kraft Foods is classified as a Fast Moving Consumer Goods (FMCG) company. FMCGs have very high unit sales and require frequent restocking. The supermarket shelves on which the products are placed are said to experience a…

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