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Kraft Foods UK Case Studies

Using planning analysts at the centre of brand development

In a competitive market, the organisations most likely to meet their objectives are those that are capable of leading rather than following changes within...

Delivering service excellence in the supply chain

As consumers, we expect our favourite brands to be available wherever we want to buy them and to be of the highest quality. For...

The vital role of sales at Kraft Foods UK

Kraft Foods Inc. is the world's second-largest food and beverage company with revenues in 2005 of over $34 billion. Kraft Foods is classified as...

Budgeting and strategy

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

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