Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below. However, customer service is only a small part of the overall offer. For example, a customer may expect good service when buying some new shoes, but this is unlikely to be the main factor in deciding whether to make a purchase. Factors like price, comfort, style and brand are likely to be more persuasive. Customer service is more important…

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