The importance of customer service

Customer serviceis the whole activity of identifying customer needs in all their complexity, satisfying them fully, and keeping them satisfied. Customers are people who buy products and services from other people (usually companies of one sort or another). This Case Study shows how Homebase, one of this country’s best known retail chains, places customer service at the heart of its values, demonstrating practical examples of how customer service can be applied to the benefit of shoppers. Homebase became part of Argos Retail Group (ARG) in…