Using market research to develop a product range a coca col

8795

 The soft drinks category Coca-Cola GBoperates in the non-alcoholic beverage market. How these beverages are supplied to consumers varies enormously, from vending machines that supply single units to supermarket multipacks. In soft drinks alone, Coca-Cola GB has a broad range of over 80 products.  Building the range A business can enlarge its product range in two ways:...

To continue to view this content you must be a member.
Login Subscribe