Superbrand sponsorship
A Vodafone case study

Page 9: Conclusion

This case study has shown that intelligent sponsorship involves far more than putting the sponsor's name on football shirts or racing cars, however famous. A sponsorship partnership involves identifying a shared set of objectives, and also leveraging a set of additional benefits from partnership - which in this case involves providing a range of value added services to users that enhance consumers' use of the latest technologies such as Vodafone live!

Vodafone | Superbrand sponsorship


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