Using promotional strategies to connect with stakeholders

Young people leaving compulsory schooling must be motivated to continue learning and gain useful work skills. It is a big problem in all areas if many 16 to 19-year-olds are neither in education nor in employment. This is wasting talent and storing up social problems. The Connexions Card helps to address this. The project is being delivered through a Public Private Partnership (PPP) between the Department for Education & Skills (DfES) and Capita. The Connexions Card is specifically targeted at 16 to 19-year-olds. Cardholders are…