Page 6: Conclusion
Through maintaining confidence in the heritage of timber and high quality timber coatings, Akzo Nobel has developed a strategy which has turned potential weaknesses into strengths and threats into opportunities.
Today we are seeing a fundamental change in attitudes towards the way in which we value the environment and how we use resources. The quick-fix days of PVC-u windows are hopefully behind us as customers return to the traditional strength of sustainable products.
Government pressure and growing environmental awareness in the construction industry and among householders provide a tremendous opportunity for products like Sikkens and Sadolin. Through industry partnerships Akzo Nobel is helping to spearhead the resurgence of timber, with an emphasis on sustainability.