Building the heritage of sustainable products
An Akzo Nobel case study

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

Page 6: Conclusion

Akzo Nobel 6 Image 5Through maintaining confidence in the heritage of timber and high quality timber coatings, Akzo Nobel has developed a strategy which has turned potential weaknesses into strengths and threats into opportunities.

Today we are seeing a fundamental change in attitudes towards the way in which we value the environment and how we use resources. The quick-fix days of PVC-u windows are hopefully behind us as customers return to the traditional strength of sustainable products.

Government pressure and growing environmental awareness in the construction industry and among householders provide a tremendous opportunity for products like Sikkens and Sadolin. Through industry partnerships Akzo Nobel is helping to spearhead the resurgence of timber, with an emphasis on sustainability.

Akzo Nobel | Building the heritage of sustainable products