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Akzo Nobel Case Studies

Building the heritage of sustainable products

This case study examines how Akzo Nobel is building on the heritage of some of its established coatings for timbers at a time when...

Using colour in new product development

It's a colourful world! Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...

Corporate Versus Product Branding – A Fine Balancing Act

This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large...

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