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Akzo Nobel Case Studies
AkzoNobel is a global leader in the chemical manufacturing industry, recognised for its commitment to innovation and sustainability. Our collection of case studies explores how AkzoNobel develops cutting-edge products while implementing sustainable practices to minimise environmental impact. From the formulation of eco-friendly paints and coatings to advancements in sustainable production processes, these real-world examples highlight AkzoNobel’s strategies for driving innovation while prioritising corporate responsibility. Whether you’re a business leader, marketing professional, or student, discover how these case studies can enhance your understanding of sustainable practices in the chemical sector and inform your strategies for responsible innovation.
Building the heritage of sustainable products
This case study examines how Akzo Nobel is building on the heritage of some of its established coatings for timbers at a time when...
Using colour in new product development
It's a colourful world!
Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...
Corporate Versus Product Branding – A Fine Balancing Act
This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large...