Aldi is a leading retailer with over 8,000 stores worldwide. Since opening its first store in 1913, Aldi has successfully established itself as one of the most reputable retailers in the international business market.
The Aldi brand is associated with value for money. Its emphasis is on providing high quality products and excellent value for customers. To put it simply, we offer our customers a smarter way to shop.
This marketing mix case study focuses on the marketing strategies used by Aldi to increase its market share and encourage loyal customers.
This developing people case study will demonstrate how Aldi’s training and development programmes help ensure its employees have the skills and competencies that the business requires both now and in the future.
This lean production case study will demonstrate how Aldi uses a lean approach to its business operations to offer its customers quality products at competitive prices.