Developing competitive marketing strategies
An Amway case study

Page 8: Conclusion

In today's highly competitive environment, an organisation has to develop a business strategy that provides a strategic fit between its resources and the changing business environment.

This case study illustrates how Amway has continued to develop by using a range of strategies based upon Ansoff's product/market matrix. These strategies have enabled Amway to build its business by continuing to broaden its customer base and enhance the service it offers to Independent Business Owners, Members and Clients.

Amway | Developing competitive marketing strategies

Learn more from Amway

Downloads

You can download resources for this case study below

More from Amway

Below are external web links provided by Amway in relation to their business activities.

Newsletter

Subscribe to our newsletter for current business news including lesson plans and activity ideas.

Share this website

This page and contents, ©2014 Business Case Studies, is intended to be viewed online and may not be printed. Please view this page at http://bizcas.es/ct4R39.