Maintaining The Competitiveness Of A Global Brand
An Amway case study

Page 10: Conclusion

The revision injected life into the Artistry brand to extend its life-cycle across its global markets.

The manipulation of the marketing mix for Artistry products enabled the business to benefit from economies of scale in production, packaging and promotion of the Artistry range while at the same time fulfilling the specific needs of regional markets around the world.

Amway | Maintaining The Competitiveness Of A Global Brand

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