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Beiersdorf Case Studies
Delve into BeiersdorfÕs journey through our case studies, highlighting their approach to product development, branding, and market expansion in the skincare industry. Learn how Beiersdorf has successfully leveraged innovation to maintain a leading position in the global consumer goods market.
Growing a business by developing products and markets
A business that grows is often better placed to meet its customers' needs. Growth can also help a business to stay ahead of its...
How market research supports the new product development process
Market research is the process by which businesses find out about customers' needs, wants and desires. It makes possible the successful development of new...