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Beiersdorf Case Studies
Beiersdorf, a global leader in skincare, is renowned for its innovative products and strong brand portfolio, including NIVEA. Our collection of case studies examines how Beiersdorf drives success through continuous product innovation, effective global marketing strategies, and a focus on sustainability. From launching groundbreaking skincare solutions to managing its iconic brands in competitive markets, these real-world examples showcase Beiersdorf’s commitment to maintaining leadership in the health and beauty sector. Whether you’re a marketing professional, business student, or entrepreneur, these case studies offer valuable insights into global brand management, product development, and sustainable business practices.
Growing a business by developing products and markets
A business that grows is often better placed to meet its customers' needs. Growth can also help a business to stay ahead of its...
How market research supports the new product development process
Market research is the process by which businesses find out about customers' needs, wants and desires. It makes possible the successful development of new...