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HomeMarketingThe Marketing MixGrowing a business by developing products and markets

Growing a business by developing products and markets

A business that grows is often better placed to meet its customers’ needs. Growth can also help a business to stay ahead of its competitors. Beiersdorf is the skincare company behind leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years, the company has grown consistently and rapidly through a carefully controlled and…

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