Corporate citizenship and the community
A Coca-Cola Great Britain case study

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Page 3: Sponsorship

Coca Cola Great Britain 4 Diagram 1Coca-Cola is well known for its high-profile s p o n s o r s h i p programme, covering major events such as the Olympic Games, football’s World Cup and, as a partner / supplier with diet Coke, the All-England Championships at Wimbledon. At all events, the Company seeks to enhance the enjoyment of the fans.

Commitment to the environment

Coca-Cola aims to help the environment by “always trying to give back more than we take.” The Company’s approach is pro-active and no-nonsense, just as it would approach any other business issue. The challenge is to search continually for new and better ways to improve environmental performance. Its corporate responsibility is to conduct business in a way which protects and preserves the environment.

To this end, Coca-Cola has created a world-wide management system and in order to translate its principles into actions, the company has developed eight policies, each of which is supported by:

  • strategies which identify how and where resources will be allocated
  • practices which provide implementation approaches and guidelines
  • specific standards for measuring performance
  • programmes specifically targeted to fulfil policy objectives.

Policies - The eight policies are:

  1. To conduct operations in compliance with environmental laws and regulations. Even when regulations do not exist, Coca-Cola operates in an environmentally responsible way.
  2. To minimise the environmental impact of operations, products and packages through research and the application of new technology.
  3. To minimise the discharge of waste materials into the environment by utilising responsible pollution control practices.
  4. To recognise the inter-relationship between energy and the environment and to promote the efficient use of energy throughout the system.
  5. To support efforts to understand and address the problems of solid waste management. Coca-Cola is committed to both reducing and recycling the solid waste generated in its own facilities and to helping communities where the Company operates implement recycling and sound solid waste management systems.
  6. To promote the concept of environmental accountability and to conduct periodic audits of performance and practice. Much of this information is shared with the public.
  7. To encourage and participate in responsible discussion of environmental concerns. Coca-Cola co-operates with public and governmental organisations in seeking solutions to environmental problems.
  8. To ensure that environmental commitment permeates the organisations and that officers, managers and employees assume responsibility for its daily implementation.

The Coca-Cola Company throughout the world (including Coca-Cola Great Britain) shares the interest of consumers in caring for the environment. Given the range and extent of issues involved, Coca-Cola has concentrated its activities on areas which affect its own industry and which, therefore, the company is able to influence to some extent. In particular, Coca-Cola is involved in promoting collection and recycling systems for packaging and in working towards a litter-free environment.

Coca-Cola Great Britain | Corporate citizenship and the community