Staying ahead by meeting changing consumer needs
A Heinz case study

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Page 6: Conclusion

Heinz 7 Image 7Through new ideas, constant innovation and development of its core icon brands, Heinz is able to stay at the forefront of its markets. By responding to the changing needs of consumers, Heinz has achieved a high level of consumer satisfaction. Heinz continues to enjoy the benefits of:

  • high levels of brand awareness and customer loyalty
  • an enlarged customer base with a constant demand for products
  • high levels of customer confidence, which encourages support of new and existing Heinz products even when faced with new offerings from rival producers.


Heinz | Staying ahead by meeting changing consumer needs