Supply chain from manufacturing to shelf
A Kellogg's case study

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Page 6: Conclusion

The three sections of the industrial supply chain need to interact to ensure goods or services reach consumers.

The efficient delivery of the product to the consumer at the right price, in the right place and at the right time will result in good business for each link of the chain. This takes strategic planning and effective collaboration with all partners.

Specialisation is more cost-effective for Kellogg's and partnering with other industry specialists reduces costs to the business, the customer and the environment. Kellogg's champions socially responsible operations. Through effective supply chain management, it benefits itself, the environment and other businesses.

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Kellogg's | Supply chain from manufacturing to shelf