London 2012 - achieving the vision
A London 2012 case study

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

Page 6: Conclusion

London 2012 provides a tremendous opportunity to create a force for good in society and this is reflected in its core objectives. Creating inspirational Games that will involve everyone provides a range of opportunities. It will extend the hand of friendship and encourage longer term participation in sport and cultural activity across the UK.

London 2012 is not, however, just about sport. It includes a range of social, economic and environmental objectives. An inspirational vision supported by clear values spells out a consistent message for everyone involved. Objectives are SMART so that performance and results can be measured, allowing everyone involved to have a clear set of roles and responsibilities. This ensures that the impact of London 2012 will be felt long after the closing ceremony.

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London 2012 | London 2012 - achieving the vision