Using supplier relationships to serve customers better
A Marks and Spencer case study

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Page 6: Conclusion

Marks And Spencer 4 Image 8As the leading company in lingerie retailing, Marks & Spencer has set benchmarks for the whole industry to follow. Although the Company has a large market share, it faces fierce competition from other top retailers.

The key element in furthering its competitive advantage has been the development of strong supplier relationships. Through management of the supply chain, Marks & Spencer has clearly differentiated its activities within the industry to create a dynamic and responsive lingerie business which recognises people as a source of innovation.

Marks and Spencer | Using supplier relationships to serve customers better