Solving complex supply chain problems

Making products available, wherever they are required, benefits customers. Although customers do not actually view the operation of supply chains, they value product availability made possible by distribution processes. In fact consumers have become so dependent upon the operation of supply chains that they would quickly complain if the processes of distribution suddenly broke down. The process of physical distribution involves stages in the movement of goods from producers through to consumers. Even today there are very few situations where goods go straight from a…