Vision, values and their influence on business strategy
A National Express case study

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Page 1: Introduction

National Express 19 1If you have travelled by road recently it is highly likely that you will have seen the familiar sight of a National Express coach. As the UK’s largest scheduled coach operator, National Express has more than 520 vehicles, covering around 84 million miles to reach nearly 1,000 destinations across England, Scotland and Wales each year.

As well as providing regular, scheduled coach services, National Express is the official transport provider for Wembley Stadium, with services to all major music festivals and different sporting events across the UK, taking around a quarter of all Glastonbury Festival ticket holders to the site in 2016. 

National Express UK Coach won a number of external awards in 2016, ranging from the prestigious ‘Sword of Honour’ from the British Safety Council (BCS). Only open to organisations who have achieved 5 star audit status, the award recognises the best of the best. Through to a 5 Star accreditation from The European Foundation of Quality Management (EFQM) for how they manage plan and refine their business.

As part of the wider National Express Group, its ALSA brand is also Spain's leading operator of coach and bus services, whilst every day students across the US and Canada go to school on the iconic yellow school buses, operating in 36 US states and four Canadian provinces. There are also rail operations in Germany, Morrocco, Bahrain and bus services in Scotland. Founded in 1974, National Express is a major player in the international market, employing 44,000 people worldwide.

This case study explores National Express’ overall business strategy and shows how its Youth Promise initiative supports the companies’ vision and values.

National Express | Vision, values and their influence on business strategy