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10 Marketing lessons from Apple

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27 June 2018

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Strategy

Aims and Objectives Business Expansion Business Organisation Business Planning Business Start Up Business Strategy Culture Decision Making Enterprise Growth Mission Risk Sectors of Industry Stakeholders Strategic Planning Types of Organisation Vision

People

Communications Developing People Diversity Equal Opportunities Managing Change Motivation Organising People Protecting People Recruitment And Selection Roles and Responsibilities Skills and Competencies

Operations

Continuous Improvement Customer Service Efficiency Health & Safety Innovation Lean Production Location Of Business Management Of Change Merger And Acquisition New Product Development New Technology Product Development Production Process Quality Research And Development Supply Chain

Marketing

Branding Competitive Advantage Customer Focus International Marketing Market Research Marketing Mix Marketing Planning Marketing Strategies Place Price Product Product Launch Product Life Cycle Product Portfolio Promotion Segmentation Swot

Finance

Accounts Assets Budgeting Cash Flow Costs Financial Risk Investment Appraisal Sources of Finance

External environment

Business And The Environment Business Cycle Consumer Protection Corporate Responsibility Economy Ethics External Influences Globalisation Government Influence International Business

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