The key to the success of any business lies in its branding.
You could be producing the best products on the market but if consumers aren’t aware of your brand or don’t perceive it positively, you’re destined for failure.
With that in mind, here are four fantastic ways you can enhance your brand.
- Brand archetypes
Brand archetypes are universally familiar characters that you can align your business with. There are 12 of them, each with their own distinct characteristics and ways of connecting with customers.
By matching your brand personality with one of these archetypes, you’ll have a clear sense of purpose and direction for all of your business activities. The benefit here is that you’ll be able to present a brand that’s consistent and memorable in the eyes of your audience.
Not sure which archetype your business fits? This article on Merlin One will talk you through them.
If you want to create a strong brand, you should make a conscious effort to align yourself with key industry players. There are various ways to do this, such as promoting their content and engaging in topical discussions with them. Once you’ve established a meaningful connection, you can then secure a formal partnership entailing mutual promotion and support.
However, if you’re really looking for a way to stand out from the crowd, you should also try to leverage a network outside of your industry. This will help you uncover fresh perspectives and pave the way for incredible creative ventures. A great place to start is your local Chamber of Commerce, where you’ll find a network of local businesses from a wide range of sectors.
- Monitor competitors
Monitoring your competitors is an effective way to help your brand gain a competitive edge, because it allows you identify gaps in their offering which you can then capitalise on and use to differentiate your own brand.
Furthermore, by keeping an eye on rivals who are ranking higher than you in the search engines, you’ll gain a clearer understanding of their relative strengths.With this, you can make informed changes to your brand strategy with this info, rather than blind guessing.
- Visual content
Spellbinding visuals are at the heart of a strong brand,soeverything from your website to your logo and your business cards needs to be professional, engaging and in line with your brand.
In addition, you should invest in visual content for social media by producing outputsuch as explainer videos and infographics which heal your customers’ pain points by providing them with useful information.
Creating regular high quality visual content can be highly time-consuming, so it’s worth considering outsourcing the work to a specialist firm such as visual communications agency SNS – they create everything from business shots to promo videos and digital magazines.
Follow these four terrific tips and you’ll have a brand that oozes personality and hooks customers with ease.
That’s our list! Share your thoughts in the comments section.