Every website owner desires their website to rank high in the major search engine results. Ranking high brings about exposure, credibility, increased conversion rates, 2/47 reach, and many other long term results. However, ranking in the search engine results is not easy. It requires you to come up with well-thought search engine optimization strategies that include internal linking. Internal links are any links that link your website pages. If you are looking for ways to help your website rank in 2019, you are in the right place. We share the four internal linking strategies that can help your website to rank high in search engine results.
Point your links from traffic pages to conversion pages
The fact is that not all pages of your website receive huge traffic. Hence, you need to identify your traffic pages and link them to the pages that convert visitors the most. The best way is to direct the traffic to landing pages that you’ve optimized for conversions. Google analytics will help you to know your traffic champion pages. In your website’s Google analytics, you can sort URL’s based on the number of sessions and the overall conversion rate.
Once you’ve identified the pages with huge traffic but low conversion rate, you can execute internal linking strategies where your high traffic pages point to the best-converting pages. Banner and image links are known to convert more than text links.
Link to pages that are stuck in page 2 of the SERPS
Another stellar SEO strategy involves the use of your high ranking pages to uplift your pages that are stuck on page 2 of the SERPS (low hanging fruit pages). There are wonderful tools like rank tracker that you can use to identify such pages. Executing links from your high ranking pages to the low hanging fruit pages will help the pages to crawl to the first page of Google. However, while at it, ensure that the newly added links are relevant to the content of the source page. You should also use appropriate keywords in the link anchor.
Execute internal linking strategy to help your page rank for high-search-volume-keywords
A website is usually optimized for specific high-search-volume keywords. This is usually your websites home page. The rest of the pages are not supposed to rank higher than the homepage. Therefore, most of your contextual links should point to the homepage. It is advisable to consistently use anchors with target keywords or synonyms of the target keywords. Most of your links should point to the homepage than any other page.
Target mid-search volume keywords
Instead of only targeting high-search –volume keywords, you also need to focus on the mid-level-volume keywords. This is probably three-word keywords with a specific meaning than the high-volume keywords. In this scenario, your links should point more to the category pages. Also make use of contextual links as much as possible.
Internal linking plays a crucial role in the ranking of your website in the search engines. You need to come up with a well thought internal link building strategy for your website. The above internal link building strategies can help your site to rank in Google in 2019 and beyond.