Are you wondering if TikTok video marketing could work for your business?
TikTok is still an unknown app for many with a high number of users. TikTok is the newest trend in comparison with other social media with a high number of 1.5 billion downloads on the Google Play and App Store, and more than 500 million active users per month. However, video marketing on TikTok could be the most crucial part of your social media marketing strategy.
In this post, I’m going to discuss 6 simple techniques to help you improve your video marketing performance on TikTok.
1. Identify the right audience for your TikTok videos
TikTok allows you to reach your right audience by using age, location, gender, interests, etc.
If you are into reaching your perfect primary target audience, you should find your contents’ ideal posting time in your intended region. In another way, If you’re creating content for international users and don’t mind exact zones, you can examine various postings’ times to see which ones contribute to the most exposure.
In addition to the venue, you need to understand your audience's lifestyle to customize your preferred posting times.
It's also helpful to be aware of when your target audience is most active, then you can be online at the same time to engage them spontaneously.
2. Be fun when doing video marketing on TikTok
TikTok is a popular social media platform for its short-form TikTok video sharing option, particularly its funny lip-syncing videos. The most basic principle is that fun concepts on TikTok's video marketing are often the most successful ones.
TikTok is an advertising and enjoyable tool. Some of the most significant mistakes you might make are uploading severe and mechanical material. Note this is not a forum for conventional forms of advertising.
Regarding the app’s primary audiences are young, it is important to consider how the content can be engaging and fun for them. Most TikTok posts have a humorous nature. Therefore, you won't achieve a great deal if you're going to share boring marketing videos on TikTok.
No matter what your level of experience is, thanks to the TikTok’s intuitive interface and user-friendly tools, you can create fun and captivate videos on TikTok.
All you need is some blogger and influencer contacts and challenge ideas that are feasible and enjoyable, as well as the importance of the relevant captured message.
3. Share user-generated video content
It's free of charge creating content by the contributors. The TikTok social media platform concentrates on user-generated content and scatters it with amusing transcripts.
Cost-efficient and genuine user-generated content comes into play and allows responding to user needs.
User-generated content is a win-win strategy for both the TikTok to be downloaded by more users and the users to grow their audiences. It's a very virtuous cycle.
It's highly recommended that you use content generated by the user and reconstitute it, and share it to do video marketing on TikTok. You can ask your audience to make videos, and share their moments with you. Using these videos can reduce your costs considerably and also bring you higher engagement rates. ven this is a valuable way to gain your followers' confidence and make them trust you.
4. Spend on TikTok influencers
It seems that TikTok is also becoming a marketplace for influencers just like Instagram. Many of them are creating TikTok accounts to be able to earn money on social media. Some of them even try to sell these accounts to small businesses that want to have thousands of followers.
TikTok influencers charge about $600-1000 per post with more than 2.5 million followers compared to Instagram influencers that cost $100-200 for every 10,000-20,000 views. The top 50 influencers of TikTok have more followers than 16 percent of the population in the world.
one of the best tips for video marketing on TikTok is cooperating with influencers. For beginners, this is especially important because it can boost your marketing strategy. It may be difficult to get TikTok users to follow your account because there are many popular active accounts in every niche. A TikTok brand could invest in marketing as a strategy that causes to become the TikTok’s partner, create sponsored content, and share it with their huge number of people.
The TikTok’s influencer-created videos are viewed more than 34 million times and get more than 3.2 million likes.
5. Be transparent & not too promotional
Remember Gen Z does not like being bothered with a lot of promotional material. This is a big error if you are constantly promoting your goods or services. Rather, you should create content relates to the advantages that you can bring to the lives of your customers cause it becomes their everyday lives’ necessity. You need to know that a lot of TikTok users avoid following too promotional accounts. To encourage the users to experience your goods or services, better to take a natural approach by talking more about the functions than just your name. That way, you’re going to make followers see you as a niche pioneer rather than just selling a tool or service.
Engagement often means people spend more time on a platform and interact with ads that lead to making money for the company. Therefore, platforms such as YouTube or TikTok don't encourage users to be transparent explicitly to only maximize engagement to make money as a core part of their business models.
6. Use hashtag challenges
# Hashtags are great if you're not yet a well-established brand because they prompt engagement. They are easy to join and fun to get in.
Hashtags play a critical role in all media networks today, and video marketing on TikTok is no exception to this. If you want to get good exposure to your posts, you need to make the most of the hashtags. Do extensive work for your branded hashtags to find the right hashtags for your niche, then use them.
TikTok has been providing a fantastic feature for running your hashtag challenge. This approach will improve the transactions, generations lead, and sales. Consider utilizing and combining this approach with influencer marketing to hit as many niche audiences as feasible.
These tips help you to make sure you can get the most out of your TikTok account and develop your video marketing on TikTok by following some simple strategies. It will of course take a great deal of time and effort to see the results. Be patient, and analyze your performance frequently to monitor changes.