The phrase “we should create a better website” could as well mean “we should create a better business.” So, what exactly does it mean when one talks of a better business? Well, there are dimensions that determine whether your business is a success. A successful business is one that is able to increase revenue, increase sales, maximize profitability, and increase stakeholder satisfaction.
Believe it or not, having a good website is a steppingstone towards achieving your business goals. And a good Marketing strategy will improve the revenues, increase your business, and contribute hugely to customer satisfaction. According to a 2017 KPMG Global Online Consumer Report, 47% of buyers will visit the official business website before making any purchase. As a business website owner, you should strive to generate leads, increase conversion rates, and increase sales. Here are some of the things that you can do to increase your website sales.
1. Improve Your SEO Ranking
The success and dominance of every business entirely depend on sales. In the modern world, increasing sales will require that you have a very strong online presence. If it is your wish for your business to increase sales, then you should start thinking about having a robust search engine optimization strategy.
SEO is not something that should make you feel overwhelmed or under panic. Today, there exist plenty of time-honored tips and strategies which when implemented, can see you rank higher in the search engine results. For instance, you need to be clever to find best tools for Keyword research and perfect SEO optimization. As a matter of fact, keywords are like the pillars with which SEO is built. You will also need to improve your website loading speeds so as to improve your SEO ranking. Here are some of the things you can do so as to improve your search engine rankings.
2. Mind the Security of the Website
The modern internet user is cautious about the security of the website he/she is visiting. If a user suspects that his/ her data security can be easily compromised, then he will keep off from the website. Security is therefore an important determinant of the success of the business. An insecure website will drive away customers. There are many website securities measures that we can take the whole time discussing. One of the most vital website security tools that have proved to be worthy is the SSL certificate. For your business to succeed, you will need to buy an SSL certificate and install it on your website.
SSL certificates offer the utmost level of encryption that your websites visitors need to share their data, make purchases, and transact with your business. To improve your website sales, you will need to buy an SSL certificate.
3. After-Sales Services
Winning customers and increasing sales calls for seduction and enticement. One thing that entices your customers is the after-sales services that you offer to them after they purchase your products. You need to offer services such as free installations, free shipping, and warranty services. After-sales services will not only increase your website sales but also increase customer satisfaction. And there is one thing about a satisfied customer; he is like a habitual drunkard who keeps on coming for more. Isn’t that a good thing for your business?
4. Improve On the Loading Speed of Your Website
The speed of your websites can make or break your website. No one likes website pages that take too long to load. They rather leave immediately. Loading speeds will therefore have a great influence on how much sales your websites accrues to your business. There are several reasons that can be used to argue this case. First, as already said, no one loves web pages that take too long to load. If a prospective buyer notices that much of his time is being spent waiting for your website to load, he will exit and look for another option, probably go for your competitors. Secondly, just like internet users, Google does not like those websites that take too long to load. No wonder they use loading speeds as one of the important ranking factors. The thing is Google will rank those websites with fast load speeds higher than those websites that are slow. To be on the safer side, you should start thinking about improving your page loading speed.
5. Use a Proper Website Design
The very first impression that your website gives your website visitors is a key to determining the number of sales that your business accrues. Having a vague and complicated website design will only do more harm than good to your business. It is important to keep a simple user interface that does not entail many complicated details. That is what your clients want to interact with.
When designing the website, it is crucial that you have the website visitors and your clients in mind. You should include only things that appeal to them and not those that interfere with their interaction. A website that is appealing has good font sizes, is easily navigable, and has clarity will make the shopping process enjoyable for the customer.
6. Make the Website Mobile Friendly
We are in the age of smartphones. People are now using smartphones to access websites more than they are using desktops. The smartphone dominance has done better than harm. Businesses are now enjoying an enormous customer base that is generated by mobile phones. This is the direction that you should be heading. If you do not make your website mobile friendly then you are losing it. Your sales may go down the drain. There are several tips that you can follow to make your website mobile friendly. For instance, you can compress your images, increase the sizes of the buttons so as they be visible on the small mobile screens and make all information easily accessible.
7. Video Marketing
Although this is not so common practice, incorporating a video in your content could be a perfect mix. A short, engaging, and appealing video can be a good attention grasper that can harness and bring more customers to your website. With a compelling video marketing strategy, grabbing your target audience’s attention becomes a lot easier, and you can convert them into customers of your business successfully.
For example, you can create a quick and attractive clip that demonstrates how a product is used or any other thing related to the product. You can add music to the video to make it more appealing.
8. Positive Reviews
Before making any purchase from your website, your customers will need assurance that the product and the business at large are legitimate. Well, there is a reason to be paranoid. The internet is full of scammers and your customers are right when they try to look out for those reviews. When your potential customers end up noticing that you managed to fully satisfy your previous customers, they will end up buying from you. However, when they notice any negativity in your service delivery, they might run away. You should strive to resolve any negative issues from your shoppers that could lead to negative reviews.
Conclusion
Having a successful ecommerce business is not just a walk in the park. It is something than you need to work hard to achieve. Having a great website is going to determine whether your ecommerce business succeeds or fails. Your website could drive in more sales. This article has discussed some of the tips which you can use to enhance your business website and see to it that it generates more sales to your business.