In 1950, Bernard Matthews bought 20 turkey eggs and an old incubator – a total investment of £2.50. Today, Bernard Matthews is a multi-national company with a turnover in excess of £400m, employing over 6000 people world-wide. While the core business remained turkey production, Bernard Matthews decided in 1992 to enter the pre-packed sliced cooked…
Creating a market
Estimated reading time: 11 minutes