Creating a market (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Honour the past invent the future
BIC® is one of the global brands whose brand name is closely associated with the company's products e.g. BIC biros. In the modern world,...
Balancing the marketing mix through creative and innovative strategies
The Kellogg Company was founded in 1898 by W.K. Kellogg and his brother, Dr John Harvey Kellogg. Through experimentation with flaked corn, W.K. Kellogg...
Achieving growth through product development
A main source of business growth is through product innovation. New products often come from ideas. These are either new ideas or ideas for...
Changing working patterns
Lloyds TSB Group is one of the UK”s biggest organisations. It employs over 66,000 people in the UK and in 27 countries worldwide. The...
Developing the skills for managing change
Change is something that happens in businesses all of the time. Change can occur in an organisation’s internal or external environment. As a result,...
Job roles at Specsavers
Specsavers is one of the best known names in optical retailing in Britain. Optical retailing involves selling spectacles and other eye care products on the...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Client servicing in a customer-focused organisation
This case study focuses on how one of this country’s major service organisations, The Equitable Life Assurance Society, has harnessed modern technology in order...
Sustainability and water
Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not just responsibilities to directors and...
Customer service as a strategy
Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:
The Post Office Ltd provides counter services...
Growing a company by international aquisition
Successful businesses know when and how to adapt and change. This involves growing some areas of activity and cutting back on less profitable areas....
Using innovation to improve performance
Within all types of organisations, managers need to constantly ask themselves ‘Where do we go from here?’ This is because, in a changing and...
The contribution of the FTSE4Good Index to socially responsible investment
In a fast moving world, individuals and organisations need to make quick decisions based on sound judgement supported by accurate data. As a result,...
Constructing the future
Many people perceive the construction industry as towering cranes over a city skyline or a pile of bricks and cement in a backyard. In...
Regulating a utility
We all rely upon having access to water throughout each day every day of our lives. Think how many times over a 24 hour...
The changing environment within the gas industry
Gas is the carefully controlled source of nearly half of the country’s energy needs. And most of that gas is transported safely and reliably...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Staying ahead embracing new technologies in a new digital world
Today we live in a digital world in which information can be communicated rapidly and efficiently, and in which images, sound and text are...
Creating a new way of working based on trust
In recent years this pattern has changed. We have seen the stripping out of layers of bureaucracy as organisations have become leaner and flatter....
Businesses and taxation
Business growth
Many business owners regard business growth as desirable. So, too, do governments. There are many ways in which businesses can grow e.g. by:
increasing...
Our business theory pages cover all the topics you need to know in business.
Profit and loss accounts, balance sheets
Two of the most important financial statements for a business are the Profit and Loss Account, and the Balance Sheet. The Profit and Loss...
Demand and supply
The term demand refers to the quantity of a given product that consumers will be willing and able to buy at a given price....
The market its definition and structure
A market consists of all the consumers who purchase a particular type of good or service. The market may be subdivided into separate segments...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Ecommerce business types – you must know
We have seen a lot of expansion and change in the retail business over the past few years mainly because of the revolution of...
Making the Most Out of an Online Store
In this day and age, one of the most lucrative (and entrepreneurial) things you can do would be to start an online store. After...
Packaging Solutions for Temperature Sensitive Shipments
Whether it's extremely cold or hotter, temperature-controlled shipment is critical in the supply chain and logistics sector. The shipping phase is essential because the...
How to successfully write a business plan
When starting a new business, entrepreneurs often wonder if they really do need to invest time and resources in writing a business plan. Well,...
What are some of the most profitable industries in the United Kingdom?
People sometimes wrongly assume that generating loads of revenue is the key to making money. However, it’s actually about maximising your profit and minimising...
How to Tackle the Many Hurdles of Startup Management
One of the more challenging aspects of running a startup involves preparing your company for its first few months. Startups tend to be vulnerable,...
Energy optimization: why and how you should do it
For years, energy optimization has been viewed by many to be the best way of reducing energy costs. Recent research has been able to...
If You Face a Misfeasance Claim, What Should You Do?
Misfeasance is a legal term for when an individual or organization acts in a way that is not in the best interest of another...
The British economy after Brexit: challenges and opportunities
Since the referendum in 2016 and the UK's subsequent exit from the European Union in 2020, Brexit has been a crucial milestone in the...
Develop a strategy for a long time use
A strategy is an important tool for the traders. It is the tool people use to make their money against the volatile trends of...
Why Every Company Needs to Use Pay Stubs
There are undoubtedly numerous responsibilities that company leaders must tend to when running the affairs of their businesses. Corporations with several employees on payroll...
FTSE 100 Index Trading
Today there are hundreds of online trading platforms that facilitate the traders and investors to trade in online businesses like crypto trading, currency trading,...
How To Become a Self Employed Criminal Defence Lawyer or Solicitor
A career as any kind of lawyer or solicitor can be demanding, and you should be prepared for long hours and a lack of...
What is Company Culture and How to Build a Thriving Workplace Environment
Company culture encompasses the shared values, goals, and behaviors that contribute to the unique social and psychological environment of an organization. It is the...
Boost your career prospects with growing opportunities from Thameslink railway
Looking to develop your career prospects? The job market can be fiercely competitive and it can be challenging to stand out from the crowd...
Email newsletter best practices
Your marketing department, if they create and leverage off a well-maintained and clean mailing list, is sitting on an incredibly valuable source that your...
Why customers are going online for business and pleasure
Globally, more and more customers have begun going online to fulfil their shopping and entertainment needs. You’ve seen the independent shops shut down, the...
Self-publishing: How to Make it Successful
After all the sleepless nights you've spent writing your manuscript, it's finally time to publish it. If you want to maintain creative control over...
How to Get the Most Out of Your College Internship
In the bustle of this ever-changing world, scoring an internship is like striking gold. It's like getting a backstage pass to the real deal...
Tips to write the best conclusion while writing essays
Writing an essay, paper or thesis is for many students the biggest challenge of their studies. It is often possible to stamp exam material,...
10 Tips To Make The Research Process More Efficient
When starting your research project, it's important to be efficient in your process so that you can get the most out of your time.
Here...
Gambling stocks with potential in 2020
There are a lot of people wanting to learn about how to
invest in gambling stocks but don’t know where to start. In this article...
How Emerging US Online Casinos Are Learning From Their UK Counterparts
The US and Gambling
The USA has had an uncomfortable relationship with gambling. On the one hand, it is home to the self-proclaimed gambling capital...
Best Casino Business
Rewards at the most straightforward gambling club casino online destinations in Britain is an approach to ensure you live the least demanding club skill...
How online gaming developers can reach a wider audience
The online gaming sector represents one of the largest and most lucrative digital industries in existence. Large firms such as Betway attract millions of...
Path of Exile Crafting Tips
Get started with crafting
In a nutshell, crafting in Path of Exile means improving the quality and rarity plus modifying the mods (also called affixes)...
How blockchain is changing video gaming
Things
are always changing for software developers which makes the occupation
challenging and exciting.
Technology
doesn’t stay still even for a moment. The latest developments are changing the...
Top Benefits of Getting an Office Foot Rest
Simply said, footrests assist office employees in adjusting their legs and feet to the most ergonomic position possible for enhanced comfort and a lower...
3 natural stress management items I recommend for you and here is why
Have you tried using CBD products from DiamondCBD to relieve your stress? If you haven't tried the products, let me explain you about the...
7 types of girls of easy virtue
Despite the public opinion, all types of girls are different. Everyone wants to be beautiful, loved and post colourful photos on Instagram, but everything...
EPL Champions Land Sponsorship Deal with OKX
Despite the current fragile state of the crypto market, big moves are still being made in the industry. Lately, there has been a lot...
Data Visualisation in Sport
Data. Does that word get you excited? If you are in the sporting industry, we get that you are probably more familiar with playing...
International Showjumping
Global horses Showjumping occasion will invite riders. what's more, observers for the thirteenth time! By and by, the timetable will be loaded with top-class...
Advantages term loans
In this age of modern finance, the business owners get a variety of options to get some funding for their business and make it...
How the money transfers business is driven by third world countries
There are various means through which money can be transferred across the world including through banks and money transfer applications. Money transfer applications are...
How to Plan a Cost-Effective Wedding
Did you know that the average cost for a wedding in the United Kingdom is about £20,493?
For that amount, you could buy yourself a...
Important car leasing tips for business startups
Every year, more and more people are choosing to start businesses. In fact, in 2014, a staggering 581,000 companies were registered. Each year, that...
6 Reasons to Get into the Trucking Business
Everyone wants to lead a joyful, entertaining lifestyle. Trucking is one of the many chances that may help you live the life of your...
Road Crashes Can Happen Anywhere: Here’s How To Prepare
No human being ever expects to be a part of a collision on the road. Even though nothing can truly make you prepared for...
How To Increase Your Garden Value
There are several ways to increase the overall property value of your house. When people visit your home, they check everything from the foundation...
Transforming Your Home in Clapham: A Guide to Successful Loft Conversions
Loft Conversions in Clapham
Loft conversions have become increasingly popular among homeowners in Clapham, offering an excellent solution to create additional living space without sacrificing...
Top Tips for Building a Successful Holiday Home Business
The holiday home business is becoming increasingly popular since the COVID-19 pandemic, and more Brits than ever are discovering the benefits of taking their...
Tips To Choose the Best Canadian Train Trips
The best way to see Canada’s spectacular scenery is through train journeys. The vast and diverse landscape of Canada can be fully appreciated if...
Bhanu Choudhrie on Innovation in the Aviation Industry
Bhanu Choudhrie was recently interviewed on Malcolm Gallagher’s “Meet the Leader” show, which airs on BizVision regularly.
The interview with Alpha Aviation Group’s founder...
Things you need to consider before settling in Spain
Do you know that there are about 4.5 million foreign resides in Spain? This country was facing a financial-economic crisis but now it is...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Advantages of the latest technology in the business landscape
Apart from the size and type of the
business, latest technology has a great impact on several business processes
and operations. It offers both palpable and...
How IT support can make things green
As modern lives turn towards electronic management - think of the unfolding IoT that continues apace - IT support’s role is set to change....
4 Pieces of Tech Your Growing Business Needs
As your business grows, so will your need to implement more technological solutions to keep up with demand and improve efficiency. You will first...
Why you should use a VPN for your next digital marketing campaign
Digital marketing is used to increase a brand's online visibility. It utilizes a variety of well-known ways to make a brand visible to users....
Buy IPv4 Addresses at Prefix Broker
Are you looking to buy IPv4 addresses? Prefix Broker is the perfect partner for you! They are specialized in anything that has to do...
Embedded firmware development
It is considered that the embedded (or integrated) firmware development is mainly coding, which is performed on hardware. This is not something that you...
What are the top crypto exchanges in the UK
If you are planning to exchange one crypto coin for another in the UK, opening an account at a UK-acknowledged cryptocurrency exchange may make...
How To Get Started With Bitcoin Bank
The Bitcoin revolution essentially creates a whole new virtual world with exciting innovations of automated trading platforms. The public's reaction to blockchain and Cryptocurrency...
How businesses can use Blockchain to make things easier
Blockchain is not a new technology. It has been there for quite some time, yet not many people are aware of its benefits or...
Key Benefits of Mobile App Development for Small Business
Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...
How to develop a food app for your restaurant in 2021
Mobile technology has changed the way in which numerous organizations work. The food industry is an area where app development has a huge impact....
Why business owners should collaborate with still life photographers
Businesses are constantly striving to improve their profit margin. Because of this, they are constantly investing in their marketing and branding in an attempt...
Comparing WordPress and Drupal: What To Base The Site On
Successful projects always begin with clearly defining needs, setting goals, and careful planning. If we are talking about the site's development, in this regard,...
Compare Online Hosting Launches Offering Comparison of the Best Web Hosting Services
Finding good web hosting services isn’t always easy if you’re setting up your eCommerce shop or even a business website showing your business information....
5 reasons lacking mobile friendly website costing money
If you are running a business then let’s get one thing straight, you need to have a website of your own or any other...