Creating a corporate social responsibility strategy
An Amway case study

Page 2: Meeting stakeholder needs

Stakeholders in the CSR strategyA stakeholder is a group or individual who has an interest in the decisions made by a business. Amway's CSR strategy has been developed with the interests of stakeholders in mind.

Stakeholder concerns

Each one of these stakeholders has particular concerns. 

Key partners in the relationship

Amway takes corporate social responsibility seriously through its partnership with UNICEF. The two key partners in this relationship are UNICEF and Amway. Amway and UNICEF work in and for communities across the globe. They are therefore natural partners.

Amway | Creating a corporate social responsibility strategy


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